Mindset coaching for competitive athletes
Talent got them this far. Their mind decides what happens next.
Perform Free helps competitive young athletes master the mental game, so they compete with confidence, shake off mistakes, and love their sport again. Built on Andrew Simpson's published methodology and taught by certified coaches.
“Now enrolling the founding cohort — a limited number of spots.”
20,000+
copies sold across Andrew's 8+ best-selling mindset books
100%
of our coaches certified in Coach Andrew's Perform Free method
4+
Player's Fitness & Performance locations for in-person coaching, plus Virtual Sessions anywhere
12 wk
Mental Game Re-assessment to measure progress, backed by our guarantee
Sound familiar?
The talent is there. The mental game hasn't caught up yet.
Parents spend thousands on private coaches, travel leagues, and top-tier gear. Yet, when the game is on the line, the biggest bottleneck isn't their physical conditioning—it's the internal pressure weighing down their performance.
Plays Tight, Fears Failure
Plays completely loose in practice, but tightens up during game time
Dwells on Past Mistakes
Paralyzed by mistakes letting one bad play ruin the next three quarters
Ties Self Worth to Stats
Ties their entire self-worth and mood to the score or their statistics
Performs Worse Under Pressure
Has undeniable raw talent, but performance anxiety gets in the way
Sound familiar?
Burnout Builds Slowly
Every season your athlete spends stuck in their own head is one
they don't get back. Confidence quietly erodes. The game stops being fun.
And too many gifted kids walk away from a sport they used to love not because they weren't good enough, but because no one ever coached the mental side.
The Perform Free Method
The five pillars we build in every athlete.
1
Courage
Take action in the face of fear. Choose the uncommon path
2
Confidence
Belief earned from action, not just on a good day.
3
Composure
Calm and focused when the moment gets big.
4
Resilience
Flip the meaning, bounce back, turn setbacks into fuel.
5
Leadership
Lead yourself first, build the skills & confidence to lead the team.
THE OUTCOME PERFORM FREE
Loose, present, and actually
enjoying the game again.
The Perform Free Method
A dedicated coach in your athlete's corner all week.
It takes more than a good quote and one breathing drill. What actually changes an athlete is a coach who knows them well, gives them tools they'll really use, and is there when they need to talk something through.
The Key Difference
The Key Difference
All-Week Off-Day
Coaching
Our athletes don't wait for their next session.
They have direct access to their mindset coach on game days for pre-game focus calls and immediate post-game alignment reviews.
Every plan includes:
The same coach every time — One certified coach who really gets to know your athlete. In person or on Zoom.
All-week off-day coaching — Your athlete can reach their coach between sessions, night before a game or after a rough one.
Weekly Success Statements — Simple daily reps that keep the work going and build a stronger inner voice.
Parent alignment check-ins — You'll always know how it's going and how to help at home.
A 12-week Growth Assessment — A clear check-in at 12 weeks so you can see the progress for yourself.
HOW IT WORKS
Here's how it works, start to finish.
Step 1
Start with a consultation
We start with one session to get to know your athlete, figure out what's holding them back, and pick the right plan together. No pressure to commit.
Step 2
Begin the 12-week program
Your athlete is paired with a dedicated coach for one-on-one sessions and all-week support, working through the methodology from Andrew's books.
Step 3
Measure the growth
At 12 weeks we look back at how far they've come. From there you can keep going on a lighter plan or step it up.
Your Coach
You don't just get a program. You get a coach who's all-in on your athlete.
"Over the last decade, we have watched physical trainers and skill coaches work hard, but miss the true differentiator: the mindset. I built the Perform Free methodology to give athletes their joy back."
"Our certified coaches teach the practical, published tools that have helped thousands of youth and collegiate performers shake off negative self-talk, process error gracefully, and compete loose."
— Coach Andrew Simpson
Founder, Published Performance Mindset Expert
TESTIMONIALS
What athletes have experienced
Proven mental growth across collegiate, high school, and competitive sports programs.
Before working on the mental aspect of my game I was playing with constant self-doubt and negative self-talk. Now I'm playing with confidence and consistently have positive thoughts about my ability. The trainings helped me achieve my dreams of playing D1 lacrosse.
"Before going through mindset performance coaching, I was struggling with a chronic injury and severe competition anxiety. The mindset hacks I learned helped me get back to training at an elite level. I have re-found my love for competing and am accomplishing personal records!"
"I had always been the best, but freshman year I found myself struggling mentally and physically at the highest level. After a couple of months of mindset training, I was in the starting lineup, earned multiple player-of-the-week awards, The mental leaps I made were literally game changing!"
Our promise
If your athlete isn't showing up different in 12 weeks, the next 12 are on us.
If your athlete isn't showing up different in 12 weeks, the next 12 are on us.
FAQ
What parents ask before they start.
Proven mental growth across collegiate, high school, and competitive sports programs.
What age range and sports do you work with?
We work with competitive athletes aged 10-22 across all major sports, including soccer, basketball, lacrosse, softball, and gymnastics.
How is this different from their regular sport coach?
Their sport coach trains physical strategy. We train emotional resilience, composure under stress, and error-recovery techniques.
What is the format of each session?
Sessions are 1-on-1 virtual or in-person check-ins combined with rapid, real-time audio and text messaging between competition days.
What kind of support is provided between sessions?
Complete direct-to-coach phone access for pre-game focus calls and post-game decompression routines.
Are parents involved in the process?
Absolutely. We run designated alignment check-ins so parents learn structural communication methods for home.
Do you offer in-person coaching, or is it virtual?
We offer virtual coaching via Zoom internationally, and physical sessions at our PFP locations.
How fast will my athlete see changes?
Qualitative composure changes typically manifest in weeks 3-4, with full standard reassessment at week 12.
Who are your certified coaches?
All coaches are former collegiate/pro athletes fully certified in Andrew Simpson's published framework.
What does the 12-week program cost?
We tailor custom plans; specific rates are transparently detailed during your initial mindset consultation.
This is a fit if...
They are highly competitive and internally driven to improve.
The parent is ready to adopt new post-game car-ride habits.
They are willing to complete simple 5-minute daily focus protocols.
They want to compete without fear and truly love their sport again.
Probably not yet if...
The athlete has zero interest in playing and is being entirely forced.
You are looking for clinical therapy or diagnosed crisis care.
You expect immediate results without active parental reinforcement.
Sound familiar?
Imagine the athlete who plays free.
Calm in the biggest moment. Shaking off mistakes in seconds. Competing loose, present, and
actually loving it again.
That athlete is already in there, and we help them come out. Apply today and we'll set up a quick call to map the right fit. Spots in the fall founding cohort are limited.
A high-performance mental conditioning framework designed to build confidence, compositions, and leadership in competitive youth performers.
Explore
Contact
© 2026 Perform Free, A PFP company. All rights reserved.