Last Updated: August 17, 2026
Perform Free is operated by Player's Fitness and Performance Holdings LLC (“Perform Free,” “Company,” “we,” “us,” or “our”). This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit performfree.com, communicate with us, enroll in our programs, use our services, or otherwise interact with Perform Free.
By using our website or providing information to us, you acknowledge the practices described in this Privacy Policy.
We may collect personal information that you provide directly to us, including:
Name
Parent or guardian name
Athlete name
Date of birth
Relationship to the athlete
Email address
Telephone number
Mailing or billing address
Program enrollment information
Coaching tier or service level
Session information
Payment and transaction information
Communications you send to us
Information submitted through forms, contracts, surveys, scheduling tools, or other features of our website and services
Because Perform Free provides mindset and performance coaching for youth athletes, some information we receive may relate to a minor athlete.
We may also automatically collect certain technical information when you use our website, including IP address, browser type, device information, pages visited, referring pages, approximate location information, and similar website-usage information.
We may use personal information to:
Provide, administer, and support Perform Free coaching services
Process enrollment and manage client accounts
Schedule and manage coaching sessions
Communicate with parents, guardians, athletes, and clients
Send service-related notices and reminders
Respond to questions and customer-support requests
Process payments and manage billing
Maintain contracts, consent forms, and business records
Improve our website, programs, and client experience
Protect against fraud, misuse, security threats, and other unlawful activity
Comply with applicable legal, regulatory, accounting, and recordkeeping requirements
Send marketing or promotional communications when permitted by law and when the recipient has provided any consent required for that communication
Perform Free uses Stripe to process certain payments.
When you make a payment, payment-card and transaction information may be collected and processed by Stripe in accordance with Stripe's own privacy practices. Perform Free may receive information about the transaction, such as payment status, amount, date, billing information, refunds, disputes, or subscription status.
We do not need to store your complete payment-card number in order to provide our services.
If you provide your mobile telephone number and separately consent to receive text messages from Perform Free, we may use that number to send the types of messages described at the time you opt in.
Text-message consent is voluntary and is not a condition of purchasing services.
Message frequency may vary. Message and data rates may apply.
You may opt out of text messages at any time by replying STOP. You may request assistance by replying HELP or by contacting us using the information at the end of this Privacy Policy.
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
We may disclose personal information when reasonably necessary to operate our business, including to service providers that perform services on our behalf, such as:
Website hosting and technology providers
Customer relationship management and communications providers
Payment processors
Scheduling and administrative service providers
Professional advisers such as attorneys, accountants, or consultants
Security, fraud-prevention, and data-storage providers
These providers may process information only as needed to provide services to us or as otherwise permitted by law.
We may also disclose information:
When required by law, subpoena, court order, or lawful governmental request
When reasonably necessary to protect the rights, safety, or property of Perform Free, our clients, athletes, employees, contractors, or others
In connection with a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction
For clarity, the sharing practices described in this section do not override Section 4. Mobile information and text messaging originator opt-in data and consent are handled in accordance with the SMS-specific restrictions stated in Section 4 and are not shared with third parties or affiliates for marketing or promotional purposes.
Perform Free provides services involving youth athletes, but enrollment and contracting are intended to involve a parent or legal guardian.
When personal information about a minor athlete is provided to us, we expect it to be provided by, or with the knowledge and authorization of, the athlete's parent or legal guardian where required.
We do not intend to knowingly collect personal information online directly from a child under 13 in a manner that requires parental consent without first obtaining any consent required by applicable law.
If you are a parent or legal guardian and believe that a child has provided personal information to us without appropriate authorization, please contact us at [email protected] so that we can review the matter.
Our website and technology providers may use cookies, pixels, log files, and similar technologies to operate the website, remember preferences, maintain security, understand website usage, and improve performance.
Some third-party service providers may set or access cookies or similar technologies in connection with services they provide to us.
Your browser may allow you to block or delete cookies. Disabling certain cookies may affect the functionality of the website.
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide services, maintain business and contractual records, resolve disputes, enforce agreements, comply with legal obligations, and protect our legitimate business interests.
Retention periods may vary depending on the type of information and the reason it was collected.
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.
However, no website, electronic transmission, or data-storage system can be guaranteed to be completely secure. You should use appropriate care when submitting information electronically.
Depending on where you live and the laws that apply to you, you may have rights concerning your personal information, which may include the ability to request:
Access to certain personal information we maintain about you
Correction of inaccurate information
Deletion of certain information
Information about how personal information is used or disclosed
A copy of certain personal information
Withdrawal of certain consents
Opt-out from certain uses of personal information where applicable
To submit a privacy request, contact us at [email protected].
We may need to verify your identity before processing certain requests. Some requests may be subject to exceptions permitted by applicable law.
You may unsubscribe from promotional email communications by using the unsubscribe link included in the message or by contacting us.
Even if you opt out of promotional communications, we may still send communications that are necessary to provide services, administer your account, fulfill contractual obligations, or address safety, billing, or operational matters.
Our website may contain links to websites or services operated by other organizations.
We are not responsible for the privacy, security, or content practices of third-party websites or services. We encourage you to review the privacy policies of those providers before supplying personal information to them.
We may update this Privacy Policy periodically to reflect changes in our services, business practices, technology, or legal obligations.
When we make changes, we will update the Last Updated date at the top of this page. Material changes may also be communicated through other appropriate means.
If you have questions about this Privacy Policy or our privacy practices, contact:
Perform Free
Operated by Player's Fitness and Performance Holdings LLC
1664 Bowman Farm Rd, Suite 104
Frederick, MD 21701
United States
Email: [email protected]
Phone: +1 301-637-8420
Website: performfree.com